Marketing strategies and trends change quickly, but whatever the fad currently in vogue, one thing remains constant: the dominant necessity of an online presence. Once you are an established author, a website devoted entirely to you will be the essential location for your readers to go to in order to find all they want or need. This includes writing samples, a publicity calendar, pages featuring your books, a calendar tracking progress on your current work… whatever you want your fans to know, you can feature in one venue which you control completely. But why start now, before you’re published and while you have little content or news to promote?